Board Member


Pamela Munoz / Principal

Pamela has more than 15 years of international public relations and communications experience across tech, e-commerce, automotive, broadcasting and not-for-profit industries, with a strong focus on helping multinational corporations communicate in and from Asia. She also has a deep understanding of social media and its role in strategic corporate communications. Pamela aims to get more local organizations working across borders, nationally and internationally. Pamela most recently worked with Alibaba Group in Hong Kong and Kia Motors Corporation in South Korea, initiating their social media and corporate communications strategies in Asia-Pacific and Latin America. She also helped multinational firms with their market entry strategies at local PR agency News Communications in Seoul. Prior to moving to Asia, Pamela created and implemented the national communications structure for the National Broadcast Reading Service Inc. (now known as AMI) from their Toronto headquarters, and worked in-house with Kellogg Canada Inc. on their consumer affairs team. Pamela holds an Executive MBA from Aalto University (Helsinki, Finland), a Public Relations Certificate from Ryerson University (Toronto, Canada) and a Bachelor of Arts from the University of Alberta (Edmonton, Canada). She has lived in four countries and six cities in Canada, France, South Korea and Hong Kong (SAR, China). She speaks French, Spanish and English fluently, and dabbles in Korean, Mandarin, Cantonese, Tagalog, Italian and Portuguese. She is also an avid traveler and scuba diver.